Behaviour change/nudges

Arghyam, a charitable trust working in water and sanitation in India, piloted a behaviour change communication campaign in 25 Gram Panchayats of Davangere district of Karnataka. The campaign sought to generate demand for toilets within the framework of the erstwhile Nirmal Bharat Abhiyan (now the Swachh...

Khammam district, well known for its collieries and scenic spots, has something interesting to offer on the sanitation front as well. Two mandals, Sathupalli and Dammapeta, were declared as 100% open defecation free within a short span after the launch of the Total Sanitation Campaign in erstwhile Andhra Pradesh. 
 
Dammapeta was the first to achieve the feat. Inspired...
Sanitation has been a national concern for over three decades now. Ambitious government programmes and consistent awareness campaigns have made the issue of sanitation more prominent today than before; receiving heightened vocal support, both from politicians as well as the public.
 
The Union Government launched the Total Sanitation campaign in the last decade of the...
2002 marked the beginning of a journey that managed to inspire several panchayat leaders and workers in Ramanathapuram. The Total Sanitation Campaign was launched in June that year and within a year's time, over 15,000 individual toilets were up and functional. Close to 250 schools had toilets with running water and nearly 400 Balwadis were equipped with functional toilet. 
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When Dr. Mapuskar landed in Dehu village to practice medicine, there were no toilets. With no other option at hand, Mapuskar joined the hundreds of others in the village and went out in the open. It didn’t take long for him to be convinced that the general ill heath of the populace is directly related to the poor state of sanitation and hygiene.
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