Behaviour change/nudges

Using analogies that resonate with the rural mind, this Marathi film by  the Ministry of Drinking Water and Sanitation (Government of Maharashtra) makes a convincing argument for toilet construction and use.The film's content has been guided by Mr. Dhumal, chief secretary of the water supply and...

The Nirmal Bharat Yatra, also called the The Great WASH Yatra is a multichannel, mega-campaign that harnesses the positive power of Cricket and Bollywood to promote awareness and enact behavioural change around sanitation and...

This document by Ministry of Drinking Water and Sanitation is a draft of the WASH advocacy and communication strategy 2012-2017. It is a framework to guide the execution of advocacy and communication efforts related to toilet...

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