Behaviour change/nudges

Amlan Kusum Ganguly started Prayasam  to touch lives and and make a difference. Troubled by the plight of children in brick kilns and slums  and the widespread indifference towards sanitation, clean drinking water and health,  Amlan Ganguly and his organization decided to target the young to educate slum –dwellers. One of the first slums that Prayasam decided to work in is the Rishi Aurobindo...

Priyanka, 13 and a chirpy adolescent girl studying in a government school in a village called ‘Rohini Gaun’ 25 kms from Wardha in Maharashtra blushes and says, "We don’t talk about it at all!". That is how deep seated the taboo around menstruation is in rural India and our society as a whole, where mothers do not discuss it with their daughters or...

Subsidy proponents believe that the poor need economic incentives while shaming proponents contend that to bring out lasting behavioural change, intrinsic motivation is required; people are more likely to use and value things they have had to pay for....

September 30th - The skies poured out the day we were to leave for Nagpur. The morning shower felt like a blessing. Thankful, but sceptical of the weather, our biggest concern was whether the rains would follow us. In Nagpur, the moment we stepped out the heat hit us. Clear skies welcomed us and for that we were grateful.

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