Behaviour change/nudges

The mere presence of toilets does very little to change sanitation behaviour in the absence of community ownership and participation. A decade ago, this was more or less the story of Tiruchirapalli, one of the least hygienic cities in the country then. Poor maintenance and the general lack of initiative rendered most of the community toilets constructed by the Tiruchirapalli Corporation...

One of the stated Millennium Development Goals of the United Nations is to improve access to safe drinking water and sanitation and to halve the proportion of population left without the same by 2015.

Though India’s chances of achieving this lofty goal by the set target year appears rather grim, it has not prevented successive Governments at the Centre from consistently working towards...

In partnership with the Government of Karnataka, Arghyam ran a communication campaign aimed at creating a demand for improved sanitation. 

This communication campaign was run in 25 Gram Panchayats in Davangere district, Karnataka in early 2014 – more details on the key messages and conceptualization of the campaign here...

Author: Madhu Thakar

Open defecation cannot be eliminated just by providing a hole in the ground with an oversized umbrella over it and christening it a ‘toilet’. There appears to be an unseemly hurry in building toilets all over the country without understanding the theory behind them.

Constructing toilets is a significant part of the overall Water,...

Author: Vijay Krishna

Let’s talk about how to motivate people to build and use toilets. Here is a story of how an effective communication message was created to motivate people to build toilets.
 
Our people at Arghyam went and spent time in the villages of Davangere. We were surprised to find that women ‘did’ want toilets. They spoke...

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