Behaviour change/nudges

Women may finally have the freedom to pee anywhere, without having to analyse the extent of a public toilet's hygiene. Read, all ye women, before your next pee break!
 
Author: Amrtha Kasturi Rangan
Lead image courtesy: Priya Desai
 
Scenario 1: You go to a cinema and it's cold. Of course, you want...

India’s communal fabric is one characterized by immense diversity of practices and belief systems. Local history, environment and culture sculp the way people behave, both as individuals as well as a community as a whole.

Urmila heads ‘Breaking the Silence’, a global campaign on menstrual hygiene management. Interacting with women across regions and age brackets is part of what she does...

The Swachh Bharat Mission’s baseline survey report of 2012 named Odisha and Bihar as the states having the worst sanitation figures in the entire nation. While 88% of households in Odisha had no toilets, the figure stood at 78% for the state of Bihar.

A reinvented approach is required to eliminate open defecation under the overarching Swachh Bharat framework and the current scenario in...

In the world’s second most populous country with nearly 355 million menstruating women, 23% of adolescent girls drop out of school after their first period. Only 12% of females in the country use sanitary pads. 10% of girls in India believe that menstruation is a disease [1]!

While ‘faeces’ and ‘urine’ have become mainstream, the topic of menstruation still remains taboo. So, what is...

Not unlike most villages that make up rural India, Seema in Rajgir block of Nalanda district showed little interest in structured sanitation. Open defecation was rampant and a sizeable chunk of the village’s earnings was spent on tending to the ill and diseased. Little did the villagers know that a change in tradition was imminent.

Supported by the Global Sanitation Fund (GSF), NRMC...

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